Second Haus

Surprised & Delighted

Embracing serendipity on the journey

Aug 1 • 

Liz Martyn

June 2025

Business of the Future: Together is The Way

Reflections following "Politics of the Future"

Jun 27 • 

Liz Martyn

New Kid on the Block (Shelf)

Strategic recs for a Gen-Z period care brand

Jun 19 • 

Liz Martyn

Case Study: Finding the Magic that's Already There

And how to market a brand that is its own category

Jun 11 • 

Liz Martyn

May 2025

Critical Mass Art

The practice is the point

May 9 • 

Liz Martyn

April 2025

I met God in the grocery store

When the universe speaks, take your headphones out and listen

Apr 24 • 

Liz Martyn

January 2025

Why Duolingo is Soaring

A punny brand analysis

Jan 22 • 

Liz Martyn

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December 2024

When Worlds Collide

A roundup of 2024 brand partnerships

Dec 27, 2024 • 

Liz

I Started a Business to Dismantle Patriarchy

Harnessing Business as a Force For the Good of All

Dec 1, 2024 • 

Liz

November 2024

The Tao of Branding

Noticing & utilizing What Is to build a unique & memorable brand

Nov 21, 2024 • 

Liz

How to Diagnose & Treat Your Brand’s Identity Crisis

A Brand Alchemist's wholistic guide

Nov 5, 2024 • 

Liz

October 2024

Brand Commandment No.1: Know Thyself

ft. Burberry’s TikTok masterpiece of British iconography

Oct 29, 2024 • 

Liz